Dutch Bros Coffee | Redesign

Dutch Bros Coffee had a website that suffered from a disconnected design and layout. It was clear that the site was actually a mix of different templates and URLs. Before redesigning the site it was tested with a heuristic evaluation, observed user testing, and surveys. With a clearer picture of the user's needs, the site was unified with consistent elements, layout, and branding.

Mockups

Persona

Bobby Sherman, Jeremy Andersen, Jeffrey Guarnieri, Nelson Horton

Testing

Observed Testing Sheet

Sheet used to observe a users path through the original site.

Heuristic Results

The original site was Evaluated using the Userfocus Heuristic Evaluation.

Evaluation
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